The Emerging Global Beauty Trends Within The Cosmetic And Aesthetic Industry

Looking at 2015 alone, there was a real change emerging in the beauty research. Our patient demographics are becoming much more ethnically diversified and so in Aesthetic Medicine regional borders are blurring. Over the last decade, we have seen various treatments that started in certain continents develop a huge worldwide demand. For instance, masseter muscle (jaw) slimming that started in Asia, advanced body contouring from Brazil and European mid-facial volumisation are now commonplace treatments that I see requested around the world.

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